FRACTIONAL
CMO.
Get a seasoned Chief Marketing Officer embedded in your hardscape business — without the $200K+ full-time salary. Strategic leadership, campaign oversight, and revenue-focused growth planning built exclusively for hardscape and outdoor living contractors.
What Is a Fractional CMO?
A Fractional CMO is a senior marketing executive who works with your company on a part-time or project basis, giving you C-suite marketing leadership at a fraction of the cost of a full-time hire. For hardscape companies doing $1M–$5M+ in annual revenue, a Fractional CMO is often the single highest-leverage investment you can make. You get strategic direction, vendor management, campaign oversight, and accountability — all without the overhead of a full-time executive.
Why Hardscape Companies Need a Fractional CMO
Most hardscape business owners are exceptional at the craft — building patios, outdoor kitchens, retaining walls, and pool surrounds that transform backyards. But marketing strategy is a different skill set entirely. Without a dedicated marketing leader, most companies end up with a patchwork of disconnected vendors, no clear strategy, and no one accountable for revenue outcomes. A Fractional CMO brings the strategic clarity, vendor accountability, and revenue focus that turns your marketing from a cost center into a growth engine.
What Our Fractional CMO Service Includes
Our Fractional CMO service is delivered through HardscapeCMO.com, our dedicated executive marketing leadership platform. Keith Eneix — a former $2.2M hardscape contractor turned marketing strategist — leads every engagement personally. You get monthly strategy sessions, campaign performance reviews, vendor management, competitive analysis, and a clear 90-day growth roadmap updated every quarter. This isn't consulting — it's embedded leadership.
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OTHER SERVICES.
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CREWS BOOKED OUT.
Take the first step toward scaling your business to $1M, $3M, or even $10M+. Book a free Growth Accelerator Call — we'll audit your current lead flow and map out exactly which phase fits your stage.