Building a Great Team Culture: The Power of “What’s Dumb Around Here?” Meetings

Improve Company Culture and Employee Retention in Your Landscaping Business

In the fast-paced and physically demanding world of landscaping, fostering a strong company culture is essential. A supportive workplace boosts employee morale, increases job satisfaction, and leads to higher productivity and better customer service. This article explores the concept of “What’s Dumb Around Here?” meetings, a strategy that can enhance company culture and improve employee retention in landscaping businesses.

Why Company Culture Matters in Landscaping

Creating a positive company culture in landscaping is crucial for several reasons:

  • Higher Employee Retention: Employees are more likely to stay with a company where they feel valued and heard.
  • Improved Job Satisfaction: A supportive culture boosts morale, making employees more content with their jobs.
  • Increased Productivity: Happy employees tend to work harder and are more motivated.
  • Enhanced Customer Service: Satisfied employees are more inclined to go above and beyond for clients.

Introducing “What’s Dumb Around Here?” Meetings

The “What’s Dumb Around Here?” meetings are designed to identify and address workplace issues, directly involving employees in the process. These meetings provide a platform for team members to voice their frustrations and suggest solutions, fostering a collaborative and open culture.

Steps to Implement the Meetings

  1. Create a Safe Environment:
    • Ensure that employees feel comfortable sharing their thoughts without fear of retribution. This might involve changing managerial attitudes and fostering a more open and supportive atmosphere.
  2. Encourage Constructive Feedback:
    • Ask employees to not only highlight problems but also suggest potential solutions. This encourages proactive thinking and helps generate actionable ideas.
  3. Listen and Act:
    • It’s essential to show that the feedback is valued. Implement feasible suggestions and communicate the changes to the team, reinforcing that their input matters.

Benefits of These Meetings

Implementing these meetings can lead to several positive outcomes:

  • Improved Organization: Simple changes, such as reorganizing tools, can significantly enhance efficiency.
  • Empowerment: Giving employees the authority to make improvements fosters a sense of ownership and pride in their work.
  • Enhanced Communication: Regularly discussing workplace issues improves overall communication within the team.

Real-Life Example

In our landscape business, these meetings have been transformative. Initially, our company struggled with high turnover rates and low employee satisfaction. By introducing the “What’s Dumb Around Here?” meetings, we started receiving valuable feedback that led to tangible improvements. For instance, reorganizing our tool storage based on employee suggestions significantly boosted efficiency. As a result, our employee retention skyrocketed, with some team members staying with us for over a decade.

Tips for Success

  • Start Small: Begin with short, 15-20 minute meetings to ease into the process.
  • Lead by Example: Share your own thoughts on what could be improved and ask for feedback.
  • Reward Participation: Small incentives like company-branded hats or gloves can encourage more participation.


The “What’s Dumb Around Here?” meetings are a powerful tool to enhance company culture in landscape businesses. By actively involving employees in problem-solving, you can create a more positive, efficient, and productive work environment. Give it a try and watch your team transform into a more cohesive and motivated unit.

Schedule your first “What’s Dumb Around Here?” meeting today. Share your experiences and let us know how this strategy works for your business. Together, we can build stronger, more successful landscape companies.

FREE: Hardscape Company Scorecard + Video Training

Download our free hardscape marketing scorecard and watch our video training 

Keith Eneix

Keith Eneix

Husband to an amazing wife and 7 kids. Keith Eneix has over 13 years experience scaling businesses through hardscape marketing. He is passionate about helping hardscape business owners scale their family businesses.

Latest Blogs