For many landscapers, starting a lawn care business is a dream fueled by the desire for independence, the love of working outdoors, and the satisfaction of creating beautiful green spaces. Will Kelly, the founder of Military Lawn Cuts, embodies this dream. As a veteran who transitioned from military service to entrepreneurship, Will’s story is both inspiring and instructive for anyone considering a similar path.
From Humble Beginnings
Will’s journey began in a modest garage with a secondhand mower loaded into the backseat of his Grand Prix. Four years later, Military Lawn Cuts is a thriving business, built from the ground up through hard work, dedication, and a keen eye for efficiency. He recalls, “We started from nothing, going door to door in this community, mowing cookie-cutter properties, and making it happen.”
Starting a Lawn Care Business requires more than just enthusiasm; it needs strategic planning and a clear business plan. Will’s early days were marked by perseverance and resourcefulness. “You don’t need a big truck or fancy equipment. All you need is the will to hustle and a basic lawn care equipment setup,” he asserts.
Tools of the Trade
Equipped with essential tools such as hand tools and rakes, trimmer lines, a Toro commercial push mower, a sturdy ramp, an edger, a steel string trimmer, and a blower, Will is ready to tackle the day’s tasks. These tools, coupled with a strategic mindset, are the foundation of his business. “With the right tools and a lot of hustle, you can achieve anything,” Will says.
Best Lawn Care Equipment is crucial for any lawn care business. Will emphasizes, “Having the right tools not only makes the job easier but also more efficient. Efficiency in lawn care operations translates to more jobs done and higher profitability.”
A Day in the Life
At exactly 9:01 AM, Will arrives at his first property. His CRM app allocates 50 minutes for this job, which he aims to complete solo for $67. Efficiency is key, and Will’s precise planning and execution see him finishing in just 45 minutes, five minutes ahead of schedule. “Any time we come in under budgeted time, it’s always a good thing,” he notes.
Despite feeling the fatigue from a strenuous week, including 26 properties mowed in six hours the previous day, Will remains focused. His next property, a backyard-only job managed by the HOA, is a quick 21-minute task billed at $47. “These are the sweet ones,” Will explains, “less physical and higher premium.”
Efficiency Equals Profit
One of Will’s key teachings is the importance of efficiency. By mastering the art of swift turns with his mower and minimizing unnecessary steps, he maximizes productivity. For example, by parking close to the work area and carrying all necessary equipment at once, he reduces downtime significantly. “It’s all about efficiency,” he emphasizes, “the grass isn’t going to cut itself.”
Will’s approach isn’t just about speed; it’s about strategic execution. Understanding the value of time, he charges $80 per man-hour, ensuring that every minute counts towards profitability. He advises, “Master your turns and decrease the time it takes to switch directions. Every second saved is more profit.”
The Pricing Matrix
Will’s business acumen extends to pricing strategies. He emphasizes the importance of accurately pricing services to cover costs and ensure profit. Offering a pricing matrix tailored to different levels of desired hourly earnings, he invites fellow landscapers to consider the value of such a tool for their businesses. “We’re so dialed in that we know exactly how long it takes for one guy to mow anywhere from zero to 8,500 square feet,” he explains.
He continues, “What would you be willing to pay for a pricing blueprint that ensures you’re charging appropriately?” By adjusting the matrix, landscapers can set their hourly rates to $65, $70, or $75 per man-hour, depending on their goals.
Inspirational Advice
Will’s story is not just about numbers and efficiency; it’s about inspiration and determination. He recalls the early days, reaching out to the community for support and receiving donated equipment from generous individuals. His advice to newcomers is simple: start small, be resourceful, and don’t be afraid to ask for help. “You don’t need a big truck or fancy equipment. All you need is the will to hustle,” he says.
For those already in the business, Will suggests utilizing five-around flyers to penetrate new neighborhoods. This grassroots marketing strategy, combined with visible branding on trucks and equipment, can significantly boost business visibility and client acquisition. “Get scrappy,” he advises. “Print off paper copies and slip them into doors. It’s cheap, effective, and gets your name out there.”
Marketing and Growth
Effective marketing strategies for lawn care businesses are crucial for growth. Will shares his methods for reaching new customers and maintaining a steady client base. “Using five-around flyers and ensuring your truck is branded with your business name and contact information can make a big difference,” he suggests.
Lawn care business growth relies heavily on consistent marketing efforts. “Always have a marketing plan in place,” Will advises. “Whether it’s through social media, local advertisements, or word of mouth, keep your business visible.”
A Rewarding Endeavor
After a full day’s work, Will reflects on the financial rewards. Clocking in at seven hours with a revenue of $532.80, the potential earnings are clear. Even factoring in taxes and fees, the profitability is substantial, especially for those willing to hustle. “If I were an employee at my own company, I’d be making $25 an hour to mow lawns. That’s unheard of!” he exclaims.
Final Thoughts
Will Kelly’s journey from a garage startup to a successful lawn care business is a testament to the power of hard work, strategic planning, and community support. For aspiring landscapers, his story offers valuable insights and practical advice. Whether you’re just starting out or looking to grow your existing business, the lessons from Military Lawn Cuts can help you achieve your goals.
As Will says, “Just do it.” With determination, resourcefulness, and the right strategies, you can turn your lawn care dreams into a thriving reality.
