Landscaping & Hardscaping Statistics That Actually Matter (And How to Use Them to Grow)
Statistics get thrown around constantly in the landscaping and hardscaping industry — but most contractors don’t know how to use them.
Data only matters if it helps you make better decisions.
In this article, we’ll break down the most important landscaping and hardscaping statistics — and translate each one into what it actually means for marketing, sales, and growth. The goal isn’t to overwhelm you with numbers, but to give you clarity and leverage.
Homeowners Are Spending More — But Expect More
Key stat: Outdoor living and landscaping spending has continued to grow year over year, especially for design-build and outdoor living projects.
What this means for contractors:
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Homeowners are willing to invest in higher-ticket projects
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Expectations around professionalism, communication, and trust are higher than ever
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Contractors who position themselves as premium win more often
👉 This is why positioning and messaging matter as much as craftsmanship.
Most Homeowners Start With Google
Key stat: The majority of homeowners begin their contractor search online — usually on Google.
They use:
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Google search
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Google Maps
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Reviews and photos
What this means for contractors:
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If you don’t show up in search, you don’t exist
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Visibility directly impacts opportunity
👉 This is where Search Engine Optimization and Google Maps Optimization become foundational, not optional.
Learn more about Search Engine Optimization and Google Maps Optimization.
Reviews Heavily Influence Hiring Decisions
Key stat: Homeowners trust online reviews as much as personal recommendations.
What this means for contractors:
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Reviews directly affect close rates
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Quantity matters, but quality and recency matter more
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Reviews influence SEO, Maps rankings, and ads
👉 Contractors who systemize review collection outperform those who rely on luck.
Speed of Response Impacts Close Rates
Key stat: Contractors who respond faster convert more leads.
What this means for contractors:
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Missed calls = missed jobs
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Slow follow-up kills good leads
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Systems beat memory
👉 This is where CRM systems, automation, and lead tracking create massive leverage.
Explore Lead Tracking & Analytics and CRM Setup.
Paid Advertising Is Increasing — So Is Competition
Key stat: More contractors are investing in Google Ads and Local Service Ads.
What this means for contractors:
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Click costs are rising
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Lead quality varies widely
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Strategy matters more than spend
👉 Ads work best when paired with conversion-focused websites and tracking.
Learn more about Google Ads / PPC and Google Local Service Ads.
Website Experience Affects Trust
Key stat: Homeowners judge credibility based on website quality and clarity.
What this means for contractors:
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Confusing websites lose trust fast
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Clear service pages improve conversions
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Mobile experience is critical
👉 This is why web design is a sales tool, not a brochure.
See how Web Design & Website Optimization supports lead conversion.
Data-Driven Contractors Scale Faster
Key stat: Businesses that track performance make better decisions.
What this means for contractors:
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You can’t scale what you don’t measure
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Guessing leads to wasted spend
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Data creates confidence
👉 This ties directly into the Math of Marketing and predictable growth.
See how the numbers work in The Math of Marketing.
How Smart Contractors Use These Statistics
Instead of reacting emotionally, successful contractors:
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Invest in visibility
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Build trust through proof
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Track leads and outcomes
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Improve systems before increasing spend
These behaviors compound over time.
Bringing It All Together
Statistics don’t grow businesses — decisions do.
When you understand what the data is telling you, marketing becomes intentional instead of reactive. Visibility, trust, speed, and systems consistently separate growing companies from stagnant ones.
If you want help applying these insights to your business, explore our case studies or talk with Hardscape Marketing Crew about building a data-driven marketing system that produces real results.
