Carefully Crafted Packages for Every Stage of Growth
From generating consistent leads to owning your local market, each package is designed to match where your business is today — and where you want it to go next.
Hardscape Marketing Crew is a Full Service Agency
Attract
Pipeline Builder
$2495
Monthly
✓ SEO – Foundation
We build your local SEO base so you show up for your core services in Google search and Maps, with clean on-page and GBP fundamentals.
✓ Paid META or Google Ads
One paid channel to drive consistent demand while keeping spend efficient—chosen based on your market, service mix, and job size.
✓ Tracking & Reporting
Call + form tracking with clear reporting so you know what produced leads, what it cost, and what to scale next.
Best for: Owner-operators and small teams who need predictable leads without complexity.
Purpose: Create consistent inbound demand
Convert
Closer System
POPULAR
$2995
Monthly
✓ SEO – Growth Level
We expand beyond the basics—stronger service coverage, better internal linking, and ongoing improvements that push rankings and lead quality up.
✓ Paid META or Google Ads
Paid traffic tuned for booked estimates—messaging, targeting, and offers designed to bring in homeowners who are ready to hire.
✓ Local Service Ads
We set up and optimize Google LSAs to capture high-intent “call now” leads, with category alignment and lead quality controls.
✓ Tracking & Reporting
We connect lead sources to outcomes so you can see what’s producing real opportunities—not just clicks.
✓ Sales & Follow-Up Systems
Speed-to-lead automation, missed-call text back, and follow-up workflows so good leads don’t disappear between inquiry and estimate.
Best for: Companies generating leads but losing deals due to weak follow-up or low close rates.
Purpose: Turn more leads into booked jobs
Scale
Growth Flywheel
$3495
Monthly
✓ SEO – Authority Build
We build topical authority and local dominance—more service coverage, stronger signals, and ongoing iteration to outperform competitors.
✓ Paid META or Google Ads
More structured campaign strategy that scales volume while protecting CPL and lead quality as you expand services and areas.
✓ Local Service Ads
We actively manage LSA spend, ranking signals, and categories to keep call volume steady and defensible against competitors.
✓ Tracking & Reporting
Performance-based optimization focused on booked estimates and revenue—so scaling decisions are data-backed.
✓ Sales & Follow-Up Systems
Pipeline control workflows that increase show rates and close rates, so additional lead volume turns into real jobs.
✓ Reputation & Referrals
Automated review and referral systems that boost conversion rates and strengthen Maps visibility over time.
Best for: $1M–$3M companies ready to outperform competitors, not just compete.
Purpose: Win your local market consistently
Custom
Aggressive Growth
$7500+
Monthly
✓ SEO – Market Authority
Full authority strategy: content expansion, competitive signals, and conversion improvements designed for market ownership.
✓ Full Paid Media Stack
Multi-channel orchestration across Google Ads, LSAs, and META to control lead volume, service mix, and expansion by capacity.
✓ META Ads
Demand creation and retargeting to stay in front of premium homeowners and convert more of the market you’re already reaching.
✓ Google Ads
Multi-campaign search strategy built for high intent, with budget allocation by service profitability and market opportunity.
✓ Local Service Ads
Full LSA management focused on lead quality, ranking stability, and call volume at scale.
✓ Tracking & Reporting
Dashboards and attribution that show what’s driving revenue so decisions are clear and scaling is controlled.
✓ Sales & Follow-Up Systems
Advanced routing, automation, and follow-up systems so your team can handle volume without quality slipping.
✓ Reputation & Referrals
Brand authority systems that increase trust, improve close rates, and create compounding lead flow over time.
✓ Advanced CRM
Custom pipeline architecture, automation logic, and reporting built around your operation, team structure, and expansion goals.
Best for: $3M–$10M+ companies that want defensible growth and market dominance.
Purpose: Market ownership & multi-channel scale
Not quite ready for a full growth system?
We offer limited, off-menu starter options after a strategy call.
Pricing: What Does It Cost to Work with Hardscape Marketing Crew?
We know the question you’re really asking: “How much is this going to cost me — and is it worth it?” Let’s break it down, transparently and without the fluff.
1. What factors drive the price up?
- Highly competitive markets
- Multi-city or service campaigns
- Fast lead volume (PPC, LSA, SEO, Retargeting)
- Custom websites, landing pages, CRM workflows
- Dedicated creative (photo, video, ads)
- Advanced tracking, reporting, dashboards
- Ongoing content production
2. What factors drive the price down?
- Low-competition markets
- Solid digital foundation (website, reviews, CRM)
- Using our ad frameworks and templates
- Single-market or focused campaigns
- Bundled services or multi-month commitment
3. Why are some agencies more expensive?
- No hardscape focus
- High overhead
- Focus on branding and awards over leads
- Heavy outsourcing
- Too much strategy, not enough execution
4. Why are some cheaper?
- Low-cost freelancers
- Cookie-cutter campaigns
- Lack of tracking or unreliable data
- Long-term lock-ins
- Disappearing after onboarding
We’re not the cheapest. We’re not the most expensive. We’re the crew that delivers.
5. Where do our prices fall?
| Package | Monthly Fee | Who It’s For |
|---|---|---|
| Starter | $2,500 to $4,000 | Smaller local hardscapers (LSA and Google Ads) |
| Growth | $4,000 to $7,500 | Short-term PPC and long-term SEO |
| Dominator | $7,500 to $15,000+ | Scaling across multiple markets |
Website builds: $5,000 to $15,000 depending on scope.
Real Client Snapshot: Drew, a hardscaper, started at $5,000 per month. Within 90 days, he landed a $70,000 retaining wall job and had to hire a second crew. That's ROI in action.
Why We Price This Way
We built this pricing model because we were tired of watching great contractors get stuck with fluff-heavy retainers and slow-moving agencies. You deserve better — real results, clear ROI, no fluff.
From the Trenches: We’ve learned from the school of hard knocks — both in our business and alongside our clients. Not everything goes perfectly every time. But we fix fast, own our mistakes, and always keep the mission clear: deliver results that grow your business.
Hardscape Marketing Crew Budget Planner (2025–2026)
For hardscape, outdoor living & masonry contractors. Enter your numbers, calibrate, and see channel allocations.
Guideline for hardscape / outdoor living contractors (including pavers). Results may vary.
Auto-balance as you type
Channel mixer ready
Each row shows % and the corresponding $ of your monthly budget.
Total channel $: $0
⇋ should equal $0
Total Allocation: 100.0%
Perfect — sums to 100%
Tip: Disable channels you're not using. Lock any % you want to keep fixed; others auto-recalibrate.